MADRAS project aims to demonstrate a materials-driven improvement of OLAE devices, establishing a high speed manufacturing methodology in a scalable competitive process which is In Mold Hybrid Printed Electronics (IMHyPE). Four high performance materials to be developed in MADRAS tackle high cost, instability and short lifetime of OLAE devices under operational conditions through the development of robust alternatives and innovative approaches. Such materials are a conductive and transparent substrate, a semiconducting transparent ink based on organic components, a transparent conductive silver nanowire-based ink and a semiconductor ink based on metal oxide nanoparticles. MADRAS project also addresses the need for innovative and industrial manufacturing processes for the development of robust series of flexible plastronic products. Building on an already established technology as plastic injection, will facilitate a faster uptaking. The advantages of IMHyPE are numerous and include: light weighting, space-saving, robustness, accelerated time-to-market, and high throughput capabilities. It will demonstrate processability, stability, operational lifetime and seamless integration of new products as well as of new technology into traditional goods. Therefore, MADRAS proposes two products for persons’ authentication market and smart manufacturing that will show a step forward towards digitisation and Internet of Things for its contribution to the sustainable deployment of smart products for consumer use. Ethical issues for these matters are properly addressed. Such products belong to the global emerging trend of structural electronics with very large addressable markets as Automotive sector, healthcare and many others. The workplan sets and consolidates the value chain through the participation of six SMEs, four RTOs, one large company and one standardisation association completing MADRAS consortium assuring high impact boosting activities.