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“Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry’’, Yunus.The above quote has been the leading motto of our project. Cult-Up is a project that aimed at facilitating exchanges and enabling co-creative approach to social entrepreneurship for youth in the field of cultural heritage. Implemented by 6 partners located in two particular areas of Europe: the Mediterranean and East Europe from November 2018 (The European Year of Cultural Heritage) until November 2019. The organizing team gathered in Yerevan, in November 2018 for a program planning meeting, during which the program was given an action plan, budgeting and task delegation among the implementing countries. Also, tours and meetings were organized with social enterprises working in the sphere of social entrepreneurship.The project was structured around the Cultural Heritage theme: in fact, the experiences of the three Mediterranean countries (Greece, Portugal and Spain) in smart approaches to tourism and cultural heritage promotion have been the base for an exchange of knowledge, transfer and peer learning for the three eastern partners. Through this transnational cooperation action, we wanted to offer an opportunity to young people in Armenia, Georgia, and Ukraine for learning new methods and to start thinking about innovative approaches to a traditional sector such as cultural heritage. The general objective of the program was to build a pool of young people active and/or interested in the field of social entrepreneurship for cultural heritage. To achieve this the consortium partners set the following objectives: 30 young people increase their knowledge on social entrepreneurship and on cultural heritage, through capacity & skills-building activities; 30 young people are empowered to bring a positive and innovative change into their own local communities. The potential of working on Social Entrepreneurship for Cultural Heritage is established. Beneficiaries of the Cult-Up project were 30 young people from the 6 consortium countries. Indirectly, local communities and othe people of the areas also benefited from the implementation of the project directly or indirectly. Cult-Up was structured in a series of activities that empowered and connected the 30 young people, promoting the cooperation between the partners in the field of education and training and designing tools, as well as methods for their socio-professional development of youth workers and trainers.The following activities were undertaken throughout the Cult-Up program:1 international training, 6 international webinars, 1 toolkit on theory, practices and tools for Social Entrepreneurship for Cultural Heritage and 1 national multi-stakeholders workshop per country including private sector in the field of tourismAt the international exchange, held in May 2019 in Spain, participants from the 6 organizing countries exchanged experience and participated in various workshops. The venue itself was a living example of restoring a cultural heritage; an old depopulated village in Spain had been given a new life by hosting various projects, international groups, etc. This was one of the success stories the participants had the opportunity to explore. The workshops were held by successful social entrepreneurs, business people making a contribution in the area of cultural heritage, and of course by the program participants themselves, who shared their own projects, success stories, and failure cases, helping them to learn from mistakes and take measures for improvement. The project was summarized with multi-stakeholder meetings organized locally, where different parties (public, private sectors, policy-makers, development organizations, NGOs, etc.) gathered around to discuss the current situation and the development perspectives of cultural heritage and social entrepreneurship in the respective countries.
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