<< Background >>As consumer wealth continues to grow, demand for luxury travel is expected to increase and deluxe destinations will become more common. According to an international study by Kuoni Travel, luxury is also a rising trend, with one in five travelers (20%) seeing it as an important part of their holiday trip in 2020. Up to 37% of Indian tourists and 33% of Danes regard luxury as important. For example, weddings and honeymoons in various destinations are gaining in popularity. The international luxury market has grown in recent years. Even during the global recession that began in 2008, the luxury market continued to grow. By 2025, the market is projected to grow at 4-5% per annum, estimated at EUR 1135 billion. Globalization, the rise in purchasing power and the influence of the mass media are factors behind the continuous growth. As a result of prosperity, more and more consumers and travelers seek and achieve luxury. In the future, luxury will be more about enriching one's inner time and spending time than materialism. New luxury refers to the consumer's experience or feeling. It can mean, for example, individual experiences and experiences that cannot be bought for money . Important elements of a luxury vacation include wellness services and self-fulfilment. Western tourists emphasize experientialism, while wealthy tourists from Eastern cultures continue to attach importance to lavish splendor and decorum.The features of a new luxury trip can also include privacy, which includes sufficient space and escape from unwanted attention, safety and a high-quality environment. Luxury has certain essential factors that must be considered in its production. Luxury always combines top quality with a high standard of hospitality. Excellence is reflected in both the overall service process and detail management throughout the service chain; this can be welcoming guests at the airport, carrying bags or high-quality bed linen. High standards are evident especially in activities outsourced by the service provider, which must be perceived as very safe and at the same time highly individual. High standards and customer-centric, tailored hospitality are cross-cutting features in all service provider activities.Sustainable business is an indivisible part of new luxury, a luxury that stems - in Finland - often from nature. It is not only recycling and environmental issues, but also considering all aspects of sustainable development, such as cultural, social and economic. Tourism as a growing industry in Europe is constantly in need of highly-qualified work force. Therefore, it is crucial for the educational sector to educate and train work force that meets the tourism fields’ needs. Especially the field of sustainable high-end tourism is relying heavily on highly qualified staff in all its areas of operations.<< Objectives >>The objective of the project is to provide the field of tourism in the participating countries with highly-qualified staff able to respond to current high-end customer needs and foresight future development trends sustainably. The long-term benefits of the project include strengthening the regions’ economy, generating new jobs, steady income, increasing sustainable tourism activities, international networking with other high-end tourism providers in online community, new projects, cooperation with partners to develop new services and businesses with other high-end tourism enterprises.<< Implementation >>1. Develop training, learning & internship blended material for sustainable high-end tourism2. Enhance interregional cooperation in developing high-end sustainable tourism3. Increase attractiveness of tourism field by focusing on high-end tourism that promotes quality and sustainability4.Provide tourism enterprises with highly-qualified staff for the execution and development of sustainable high-end tourism products and services<< Results >>R1 Course conceptualization including curriculum development and MOOC outlineR2 Development of MOOC toolsR3 Portfolio of case studies