"With regard to an extremely difficult economic situation in Europe (high unemployment rate in particular of youngsters e.g. in Spain) and to the lack of professional orientation in secondary schools (students & employers complain a lack of essential skills required on the labour market, high drop-out rate in apprenticeships & universities), we promoted in this project the sense of entrepreneurship and initiative: we made students the real actors in the framework of a ""Tourism advertising agency"". Tourism is economically the most important sector worldwide (share of the global economic output approx. 9.3 %). As an economic industry tourism creates a multiplier effect and offers about 230 millions jobs world-wide in different fields: mobility, hotel industry, entertainment and other service providers.The number of tourists is nowadays about 1,3 milliard (1950: 50 million) and will increase in the future (thanks to mobility, Internet etc.).But on the other hand tourism is a sector that contributes enormously to the destruction of resources (forests, water),to the increasing emission of CO2 and climate change. The incrusion into unspoiled landscape leads to a threat of biodiversity and cultural identity.Students are an important target group in terms of tourism today and tomorrow. We prepared them to behave as customers aware of environmental/social cognition & behaviour and considering the consequences of their acting. They discovered the natural and cultural richness of their areas and promoted it to young people all over Europe. Our areas were all less known in terms of tourism. Young people developed marketing ideas for peers that play an inferiour role in sustainable, regional tourism. Our project was carried out transnationally because tourism is an international business with a growing demand for international destinations and tourism agencies are often international enterprises. Protecting the environment is a global affair as well. Only international cooperation provided the opportunity to reduce the emission of CO2 and the waste of resources on a world wide scale. During the project term, we established a multinational ""Tourism advertising agency"" that was based on the commitment to the ""three-pillar-system of sustainability"": our products/services were in line with the insight that economic performance, social/cultural responsibility and protection of the natural environment are inseparable. European youngsters developed a sense of active citizenship and entrepreneurial thinking while acting in a ""Tourism advertising agency"". The promotion of entrepreneurship was a great need in all five partner schools in Sweden, Poland, Germany, Spain and Turkey.This project was brought to life through an intensive cooperation with NGO's,tourism management offices and ""green"" entreprises (e.g. in the field of ecological agriculture & forestry) at a local and regional level.Due to their Expertise, our students learnt practically about tourism management and developed the promotional design of the tourism brochures.These leaflets promoted - with the view to youngsters - the treasures of the very different areas in which our partner schools are located: from the north of Europe (Sweden) to the center (Poland, Germany),the southwest (Spain) and the southeast of Europe (Turkey). Our schools have developed environmental and ICT competences which were connected to entrepreneurial thinking in this project. The students created collaboratively a mobile application and web site ""Youngtourism.com"" which are important tools to reach this generation. The mobile application contained general information,services, activities,maps,networks etc. In terms of the current importance of ""e-tourism"" these digital ways of promotion are future-orientated and helped to increase the digital competences of our students.These tools will be in use after the completion of the project. IThe tourism brochures are used in schools during multidisciplinary activities (geography, natural sciences, solcial studies, languages etc.) and in preparation of local school excursions. They were offered to local & regional marketing offices in order to disseminate the impact of regional tourism and to arouse European youngster's interest for the local areas. By promoting regional tourism, competences in foreign languages were promoted.The eTwinning platform played an essential role in our project: During the four learning meetings (exploration of the area and creation of promotional ideas) & the periods in-between, the participants of the project (students, teachers&stakeholders) exchanged their results concerning tourism and the design of the tourism brochures.They used this platform for ICT activities & networking.All in all, the outcomes and results as well as the feedback given by all different participants of the project show the fantastic success of our project. (https://www.youtube.com/edit?o=U&video_id=5kQ9AGP7TLY)"