"The aim of the project is development of strategic partnership among universities and creation of barrier-free environment for mobilities of students and teachers. The output will be preparation of complex materials for accreditation and implementation of a new course ""Methodology of Interpretation of European Cultural Heritage through Attractions in Tourism"" at all universities. The need of such a project is based of the survey, which showed a lack of compatible courses in the field of tourism for exchange students, and the need to improve interpretation of European cultural heritage. The content of the course will also reflect the mission of the European Commission concerning Europe as a cultural destination and 2011 EU Modernisation Agenda's priorities, particularly in respect of links to internationalisation, innovation and modernization of education and needs of labour market. The project will be implemented in partnership of 6 universities representing different European regions, capital and regional cities, and countries with diverse cultural heritage and its potential. (VSE Praha, CZ: architecture, monuments; University of Economics Bratislava, SK: local traditions and customs; Alexandru Ioan Cuza University, Iasi, RO: religious and ethnography attractions; University of Applied Sciences-Fachhochschule Burgenland, A: attractions connected with music; Universidad Europea, Madrid, ESP: fine art; Fachhochschule des Mittelstands, Schwerin, GE: gastronomy). Such partnership is an opportunity for complex elaboration of the topic ""Interpretation of European Cultural Heritage"" and may motivate students for international mobility to universities which might be otherwise out of their interest. The Guidelines for the industry will enhance the opportunity for heritage managers to improve attractivity of cultural heritage. The project has a detailed action plan which will be regularly monitored and evaluated according to quantitative as well as qualitative indicators. The main activities of the project are: - Compillation of materials for syllabus, textbook and their didactic elaboration, examples of good practice, case studies, cooperation with the industry, analysis and definition of needs of the segments of visitors and setting the appropriate methods for interpretation of cultural heritage. - Transnational project meetings for networking, coordination of project implementation and evaluation. - Short term joint staff training events for detailed familiarization with elaborated subtopics and case studies by all partners. - Dissemination activities: organization of lntermational Conference, web pages, articles, papers, lectures at conferences outside the project, etc. - Project management: communication with partners, monitoring, budget monitoring, evaluation. The planned project outcomes are: Syllabus of a new course, with all necessary prerequisites for accreditation (detailed content of the course, time allocation of lectures, methodology, time requirements on students, assessment of students, planned integration into the study programme, operational organization of the course). Textbook of the length aprox. 400 pages (a survey of cultural heritage of Europe, detailed characteristics of subtopic investigated by individual partners, methodology of interpretation of the cultural heritage through attractions in tourism, examples of good practice and a case study for each subtopic). Guidelines designed for experts in the industry (informing about main methods of interpretation of individual parts of cultural heritage through attractions in tourism). Results of this project will bring benefit to students and teachers of the participating universities and to experts in the industry. In long-run the outputs of the project will indirectly bring benefit to teachers and students of other schools and to all visitors of cultural attractions in Europe. Preparation of the new course by an international team will have the advantage, that various approaches based on intercultural aspects as well as experience from different cultural backgrounds will be incorporated in the study materials. This will be a unique experience for all beneficiaries. The project outpus will be published in full (in English) on open webpages all partner universities and will be freely accessible. They will be technically user-friendly. The use of the material will be free of charge, will not be limited nor conditioned at all. Long-term utilization of project outputs is expected. The new educational course prepared within this project will become an integral part of study programmes taught in English at all universities involved. This means it will be available for all students including foreign students participating in student mobility. Most study and didactic materials prepared within the project will have unlimited, sustainable time utility and will be used also in ensuing years after the end of the project."