The main aim of the Mercuri project is to design a highly integrated transnational master program - focused on Consumer Relationship Marketing - jointly delivered by an international consortium of HEIs from different European countries. There are three different universities in the Mercuri consortium: Aschaffenburg University of Applied Sciences (Germany), Universidad Cardenal Herrera (Spain), and the University of Economics in Katowice (Poland). Each member of the consortium makes its own unique contribution to the project. UE Kato is an experienced leader of Erasmus + projects, AUAS has some experience in the area of double degree programmes as well as short intensive programmes and the design of international master’s programmes and quality assurance and CEU being experienced in the implementation of promotional and dissemination activities.Mercuri project gains from the so-far experience of partners. Mercuri Pilot programme was established in September 2020. During pilot, several obstacles were identified and the partners rely on the EMDM programme for overcoming those barriers.Before designing the concept of the Mercuri project preliminary analysis was conducted by partners indicated a gap in the European education market. The partners plan to implement the activities in order to design an integrated joint study program, support services as well as the study management policy and funding rules together with partners and student agreements (9 outputs are planed). The program will comply with the rules set out for the EHEA. The activities will also be related to the design of the quality assurance system and meeting the accreditation requirements. The activities will be based on close cooperation and monthly meetings and the use of Slack.The planned number of students in the first year of the study program is 25.The final result of the project is to offer a two-year joint study programme leading to an Erasmus Mundus joint degree.