"At present, European linear production, consumption and disposal patterns seem to support the myth that we live in a world with infinite resources. We are now aware that we are living on an ecological deficit with the rest of the world, importing almost 4 times more materials than we have exported. As the European Sustainable Development Strategy points out, a change in paradigm is necessary. The change needs to go beyond the current goal of EU waste policy of becoming a Recycling Society; it needs to embrace the reduction of material and energy use in order to turn it into a Zero Waste Society. One of the main focus areas of the ""Climate action, environment, resource efficiency and raw materials Challenge"" in Horizon 2020 is waste. There is a Europe wide plea that the waste generated in one industry becomes a secondary raw material for another industry.This transition will generate growth and jobs, while contributing to environmental protection and reducing Europe's dependency on raw material imports. As educators, we believe that the younger generation need to be fully embracing this concept in order to preserve our raw materials and - ultimately - our planet. Our objective is to develop materials for use in primary, secondary and upper secondary schools following extensive and detailed teacher training. The teaching materials will be a valuable resource to aid schools around Europe to learn to reuse, repurpose, reduce and recycle waste items where possible and sell them on in the marketplace. This will require entrepreneurship skills, marketing skills, repairing and manufacturing basic skills. The materials will be supported by a series of short films created for and designed by experts, teachers and the wider community. These films will be used as part of the resources developed during the life of this project. Materials prepared as part of this exciting project will be available throughout to widen participation in all regions. The project needs to work within different countries in order to find a cross reference and collective European approach. We are all both victims and perpetrators of the mounting waste problem we have in Europe. We seek, thorugh this project, to reframe our attitudes to waste products, by looking at where we can reuse items, repair them or redesign them and make something else."