This project includes four non-profit organizations that have been working with young people for a long time, supporting youngsters in formal and non-formal education, and promoting volunteering, personal and professional development. The organizations will share examples of good practice and learn how to work with digital media to effectively communicate with young people and manage to conduct needs assessments, how to analyze data and promote the organization and its activities on social media and the Internet in general.In our organizations, we feel that we have to reconsider our nowadays approach on how to address young people, get their attention, and motivate them to benefit from our services. Mladiinfo ČR, Mladiinfo Slovensko, Pewobe, and COSI would like to share good practices in order to:1) To increase the quality of services provided to young people2) To strengthen the human resources capacity of our organizations with volunteers and interns3) To increase the number of beneficiaries of services provided by us in terms of young people between 15-35 years old including youth with fewer opportunities4) Fostering civic engagement of your community by creating a PR action plan and guide for our organizations in order to achieve the upper mentioned objectivesTo achieve the main objectives of this project, the participating organizations need to exchange good practice in:- The means of reaching generation Y and Z through the internet (content on social media, website, campaigns, etc.)- The methodology of analyzing the needs of the various target group of the participating organizations- Tailoring public events and workshops addressing the identified needs for various target groups- Fundraising and building cross-sector partnershipsThe expected results for his project are:- Established strategic partnership for youth work between the partner organizations and space for continued mutual support- Increased cooperation of partner organizations in the field of youth work- 12 employees and at least 8 volunteers in total trained in the field of digital communication, PR, marketing, data analysis, and social media- 4 youth organizations will manage to create an internal PR action plan, that will help them to implement the knowledge and good practice they learned during this project into the everyday functioning of the organization- Increase the quality of services provided by the partner organizations through the ability to carry out quality needs assessments and professionalized work with acquired data- Number of local young volunteers active in each partner organizations will be increased - Number of young people participating in the activities of each organization will be increased, including the increased motivation of these youngsters to participate in volunteering and educational projects- A free online guide in English, Slovak, Czech, Romanian and German language for organizations focusing on the same target group, from which they can learn the basics of how to work with social media, target young people, conduct needs assessments and include more young people in their activities- A website dedicated to this project, containing information about the project, useful contacts and results for free download, available at least 10 years after this project is finished- Each organization will hold at least one Webinar course for youth organizations in their country with a capacity of 10 participants per 1 WebinarThe project helps the organizations not only to learn the trends in social media, PR, and marketing but during this strategic partnership, we will exchange good practices how to firmly implement these new findings and learning points to the everyday functioning of each of our organizations and preserve such functioning in a long run. We will learn how to conduct the right needs assessments, so we improve our future responsiveness to the changes in trends in the communication and interests of young people. We will create a special project website for this project and upload there PDF guides and organize webinars for other organizations.