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E-ICOM, E-Learning for International Commerce Digital Marketing

Funder: European CommissionProject code: 2019-1-ES01-KA202-064364
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for vocational education and training Funder Contribution: 162,506 EUR

E-ICOM, E-Learning for International Commerce Digital Marketing

Description

e-icom project (E-Learning for International Commerce Digital Marketing) is conceived as an initiative to develop pedagogic resources on International Marketing to support initial and continuous VET courses in training cycles connected with Trade, Marketing and Advertising.It started as a cooperation between the lead partner in Spain, a VET provider, and the Chamber of Commerce of Madrid, who got inspired by the products of a previous Erasmus+ funded project on the same topic, M.IN.D (Marketing, Internationalization & Development). The i-com partnership gathers partners in Spain, Italy and Greece with a balanced composition of one VET provider and one relevant chamber of commerce in the three countries. Some of the partners in Italy and Greece come from the M.IN.D partnership.The project has the ultimate goal to facilitate the employment of young people in the Export sector and contribute to the competitiveness of the companies of the three represented countries, especially SMEs, by providing a higher qualification of their staff, having in mind the current diagnosis of the European institutions, which estimates that more than 30 million jobs in the EU depend on exports outside the EU and 90% of future global growth is predicted to happen outside Europe's borders (European Council, 2018).The main challenges of VET according to the recent publications of the European Centre for Development of Vocational Training relate to the cooperation between the education sector and the enterprises and it is in this area where the e-icom project wants to intervene.The partnership represents the interests of several hundreds of thousand companies of which only a fraction export at all. Through the training cycles implemented by the participating organisations, the partnership reaches directly some 2.500 trainees yearly in initial and continuous VET in the topics covered by the project.The main results to be developed in the project are a MOOC on International Marketing and a pedagogic and promotional audiovisual resource containing the lessons learnt in the implementation of the project. They will be produced in all the languages of the partnership with inputs from all partners. They will include specific sectorial examples and testimonials from all the participating countries to bring an international value to the final products.The partners count with the professional and technical resources to develop fully the intended products. A short-term staff mobility has been incorporated to the work plan to contribute to the exchange of practices and opinions in the conception and production of the main results. In order to maximise their quality, the products will be tested and validated in all countries incorporating suggestions of external stakeholders. Multipliers events are foreseen in all countries to promote the results and contribute to their sustainability.The two main results will be open to the public and directly accessible from the webpage of the project and electronic platforms best suiting their promotion, including the platform of results of the Erasmus + program.

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