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Critical Incidents in Intercultural Communication and Promoting Diversity

Funder: European CommissionProject code: 2020-1-CZ01-KA203-078355
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for higher education Funder Contribution: 240,329 EUR

Critical Incidents in Intercultural Communication and Promoting Diversity

Description

Working with human capital in the 21st century reflects changes in the labour market related not only to migration, but also to Industry 4.0 and the requirement to adapt quickly to new situations. Related to this there is the need for new approaches to training of future employees, development of their key competencies, critical thinking, ability to adapt to different situations, mutual cooperation, and intercultural communication skills. In order to be able to operate in a changing environment, social, political and economic in the global environment, the cultural contexts that globalization brings must be addressed. The issue of critical incidents is closely related to this development both in the professional and private life of today's society. Multinational businesses are facing and will face cultural differences in employee structures, which is a part of the diversity management – a set of measures that lead to the company accepting and respecting differences. Cultural diversity, among others, is an inseparable part of this concept. In connection with multinationalism, movement of labour and also migration waves, it is necessary to focus on the cultural specifics of individual nationalities and to learn how to work with them. What is more, after the outbreak of COVID-19, it is clear that this pandemic will have an impact on every business sector and the problem of intercultural communication, multinationalism and diversity management will play an integral role in the world to come. Other questions are opened in relation to communication, prejudice and fears of the unknown when communicating with foreigners of different origin. Nationalist tendencies and xenophobia is also likely to intensify. That is why the topic of critical incidents is up-to-date and necessary.The project, during the planned three-year period, will focus in particular on the critical incidents in multicultural environment. This environment is represented by both, educational institutions participating in the project and cooperating multicultural companies and institutions. The research will be done to collect critical incidents; based on their analysis there will be proposed ways how to work with critical incidents, how to eliminate their causes and how to use their positive potential for the development of personality and corporate culture. They will be looked at from different perspective employing each partner expertise in different fields. Didactical models will be developed and implemented into a range of subjects as a part of study programmes resulting in innovations in course syllabi and developing new updated educational and training material to be used across the partner institutions and companies. The second area the project aims at are research activities resulting in book and articles in professional journals. The participants, students of all levels of university studies and academia alike, will work in the international environment, cooperate with companies and businesses, apply and further develop their theoretical knowledge, together with language skills, soft skills and multicultural awareness. The project will be elaborated in an international consortium of universities. All participating institutions work in an international environment, work and communicate with international students, multinational companies and other institutions on a daily basis. All project partners face social issues of foreign workers, migration issues, cultural differences, adaptation processes and others brought about by globalization.The target groups will use the project outputs not only for their benefits but also to disseminate the results and assist its further use.Two short intensive programmes (summer school) are planned where students, academia and professionals will meet and work together on common projects, test and refine new educational sources, training material will be suggested, discussed and tested.The intellectual outcomes will be presented during the planned international conference in which all participants will demonstrate and share common results and benefits of the project work.

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