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DIGITAL CULTURAL AMBASSADOR

Funder: European CommissionProject code: 2021-1-FR01-KA220-ADU-000035253
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Cooperation partnerships in adult education Funder Contribution: 228,523 EUR

DIGITAL CULTURAL AMBASSADOR

Description

"<< Background >>The Digital Cultural ambassador (DICA) project has been designed to develop new innovative tools to make a key contribution in the field of inter-cultural dialogue and loneliness. Both topics have been identified as priorities within the European and national policy setting agenda. The European Framework for Action on Cultural Heritage states ""intercultural dialogue is essential for avoiding conflict and the marginalisation of citizens on the basis of their cultural identity,"" whilst on the theme of loneliness Eurostat identified (June 2017) ""6 % of the EU population has no one to ask for help if they need it”. An Economist article from June 2018 has the headline ""The lonely are not just sadder; they are unhealthier and die younger. What can be done?"", a theme that is backed up by a recent survey (19/03/21, +23k respondents aged 16 and over) from Statista pointing that about 33% of adults experienced feeling of loneliness worldwide (36% in France, 34% in UK, 27% in Spain, 25% in Sweden and 23% in Poland). Those facts have been highlighted by the recent COVID-19 crisis.We recognise that all the people have something valuable to share and something worth celebrating and through sharing they enrich all members of society. The world of learning can make a significant positive contribution in coming up with practical solutions, so we have designed a project to creatively intertwine these two themes through engaging learners from a range of ethnic backgrounds, through training to enable them to build their presentation skills to share their cultural background as Digital Community Educators and then engage them in settings to raise understanding among businesses, public sector, NGOs and individuals facing loneliness in their daily life.The project is led by Leno (France) and has partners in Austria, UK, Poland, Spain and Sweden. The project idea has been generated through the previous experience of the partners collaborating together in the project Cultural Ambassador Target Loneliness through Intercultural Dialogue (CATLID) . This project has been implemented during the COVID-19 crisis as we realized how beneficial it would be for our target group to also develop skills about digital tools.<< Objectives >>The overall project objective is to create a new innovative, creative and digital approach to enable project target group (people from diverse cultural backgrounds) to become Digital Cultural Ambassadors and Community Educators and use their acquired knowledge to positively contribute to intercultural dialogue in society, with specific focus on using digital platforms to raise awareness of Equality and Diversity and the same awareness raising among the local population, particularly those individuals who face loneliness in their daily life.<< Implementation >>Through close collaboration the six partners with a track record of transnational experience will enact the following steps:• Design the Training Course to enable young people to become Digital Community Ambassadors with modules covering (i) What is culture, (ii) How to digitally share my culture, (iii) How to digitally present my culture (iv) Digital Presentation skills to engage an audience• Recruit in the partner countries eight participants from a range of at least four cultural backgrounds to pilot the designed training course.• Through training and partner support the participants progress to become Digital Community Ambassadors. Participants from each cultural group will have to produce during the pilot training a one-page script introducing their culture. From those scripts, we will produce video content in six languages. They will be disseminating through a dedicated platform and those materials could be used by our target group in their digital Community Ambassador activities.• Digital Community Ambassadors are engaged in a range of digital settings to share their culture and raise awareness among their audience, which are drawn from the business community, Public sector, NGOs and individuals who are facing loneliness. With the latter group partners will facilitate on-going buddying for mutual benefit of project training course participants and individuals facing loneliness.• Develop a Portfolio of Audio and Video examples of Good Practice on the themes of the project which draws upon the project journey• Organize national and international digital knowledge parties hosted by the learner participants and attended stakeholders<< Results >>• Through the training, 48 adult learners will have improved their digital and communication skills/levels of self-confidence, awareness of and ability to share their cultural heritage and become more active citizens in their local community• From the results of the participants trainings, we will create 48 motion design videos in 6 languages (EN, FR, ES, PL, SW and DE) available on a specific learning management system to turn each participant own story into digital learning materials about inter-cultural dialogue • Approximately 400 organisations, businesses, NGO's and other stakeholders will be asked to participate in the evaluation of the digital training and LMS. The project can be developed further by intercultural working to create further digital materials."

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