At the time when European societies are facing dramatic changes and dealing with complex inter-linked global problems, leading to an unpredictable future with conflicting visions of better society greater attention must be given to the insights Social Sciences and Humanities (SSH) could offer, to promote social innovative solutions addressing societal challenges.Insights coming from SSH disciplines/professionals are critical for better and informed practice, especially when talking about sustainable innovations/transformations, or when trying to understand social disruption processes on broader socio-economic environment. The effects of social disruption, brought by the technological innovation, has dramatically affected economy, culture of institutions and changed people’s lives. Being on the verge of 4th industrial revolution, bringing more disruption in our economy, institutions and lives, there is an urgent need for greater attention to be given to SSH-based research which will encourage moving towards sustainable innovations and brighter future.The SHOUT consortium aims to strengthen SSH students and professionals innovation capacity and transformational role of HEIs, SMEs and NGOs when dealing with complex problems presented in Sustainable Development Goals (SDGs) and developing innovative sustainable solutions. To reach this objective, SHOUT alliance will deliver the following results: • three innovative educational programmes (educational materials and webinars) for SSH academics, research support staff, SSH students and SSH professionals.• a replicable research mission-based traineeship scheme and problem-focused learning approach.• a self-sustaining SSH research and innovation HUB for students and professionals.• improve visibility of SSH research and strengthen its impact on broader socio-economic environment.• strengthen collaboration among different sectors, improve networking channels bridging the gap between research and practice.