Rationale:In 2019, 15.2% of the total youth labor force was unemployed in the EU. The European countries that suffer the most from youth unemployment are: Greece (39.9%) Spain (32.6%) and Italy (32.2%) (OECD, 2019). At the same time, the number of young people aged 20-34 who are not neither in employment nor in education and training is also high – 16.5% (Eurostat, 2018). Therefore, attracting youth to VET is of crucial importance in the EU. However, VET, both secondary and post-secondary, suffers from poor reputation and lack of popularity among young people. According to some research one of the main reasons of high youth unemployment is the lack of professional experience and it prevents young people finding a job (EROVET, 2018).Let’s Campaign aims at improving the image of VET in the eyes of young people and their families. By making VET more appealing to young people, they will have higher chances of finding a job on a labor market. Even though there is high youth unemployability, some sector of VET lack professionals. For example, The European Construction Sector Observatory reveals a lack of technicians, above all electricians and machine operators, as well as other occupations, such as roofers, carpenters, and stonemasons, often due to unattractive working conditions, mobility, and emigration trends.Overall objective:The objective of the project is to organize some international meetings with the aim to collect and exchange experiences and good practices on implementation effective campaigns for promotion of VET and making it more appealing to young people aged 13-26 between the partners and connected stakeholders. Member of this Consortium are vocational institutions providing vocational education and training for young people, based in 5 different countries (Italy, Germany, Spain, Belgium, Lithuania), a consulting company in the field of human resources management, an association of engineers (Greece), a Chamber of Construction and Building Materials Industry (Slovenia) and an NGO working with VET institutes (Austria). The purpose of the project is to stimulate the dialogue and the exchange of innovative ideas to understand how to tackle the lack of interest and attractiveness of the VET to those young people that are either planning on quitting school or are not neither in employment nor in education and training.Through the exchange of good examples and win-win experiences the purpose is to create a manual/guidelines to be used as an inspiration tool for other VET institutions aiming at increasing the enrolment of pupils. However, the activities will be done with a combined effort and in cooperation with stakeholders and especially employer organizations and their full support.