The International Master on Wine Tourism Transitions and Innovations (WINTOUR) is a unique educational joint programme resulting from an established track of collaborations among three leading European universities for higher education training in Tourism, Oenology, and related fields: Universitat Rovira i Virgili – coordinator (Tarragona, Spain), Université de Bordeaux (France) and Universidade do Porto (Portugal), all of them located in attractive areas recognised as UNESCO World Heritage Sites with a long tradition on wine production. The curriculum comprises 120 ECTS divided in 2 years. The mobility track is the same for all students and requires that they attend the first 3 semesters each in one of the partners HEIs, which offer complementary theoretical and practical knowledge on Wine Tourism and Marketing, Wine Making and Wine Heritage. Two 1-month internships provide first-hand experience in wine tourism and winemaking and a last 4-month Professional Internship is the baseline to develop a Master Thesis project in the final semester, in collaboration with one of our non-academic Associated Partners. The aim of this EMJM is to attract more than 100 excellent students and prepare them to become multidisciplinary trained, highly adaptable, and qualified professionals, capable to promote innovative, digital, sustainable, and inclusive developments for the growing wine and wine tourism industry in Europe and worldwide. The project is distributed in 2 work packages and 11 tasks (WP1: management and implementation, WP2: selection and supervision), will produce 15 deliverables and plans 4 types of events. In a context of growth, increasing strategic importance and societal transition needs, WINTOUR is an innovative and multidisciplinary proposal which unites consolidated knowledge domains and professional practices in Tourism and Oenology that have a wide impact in the economic, territorial, social, environmental, and personal societies’ paths for development.