The 36-month PAsCAL project proposes an awareness-driven and large-scale penetration approach to address all issues raised by the majority (if not all) of the general public that hinder the wide market uptake of Connected and Autonomous Vehicles (CAV). It will not only focus on the interaction of the “users” in or near CAV, but also assess the impact of connected transport on people’s well-being, quality of life, and equity. PAsCAL will use of a strongly interdisciplinary mix of innovative tools from both human science and technology, to capture the public’s acceptance and attitude, analyse and assess their concerns, model and simulate realistic scenarios for hand-on practices, and validate the research innovation in a number of trials in the real world. The association to the consortium of special categories of users, such as disabled persons, and of service providers with a global outreach of millions of members and several thousand customers across the EU will ensure results consistency, taking into account major social obstacles/barriers that may hinder the acceptance of CAV and would allow their reuse in new businesses, services and applications.