Bioeconomy starts on the fields, yet meaningful participation of the primary sector in the bioeconomy is currently challenged, especially due to: (i) poor cooperation and knowledge transfer between relevant stakeholders, (ii) limited support to invest in R&D of new value chains. To answer this challenge, the COOPID project proposes an effective strategy to mobilise primary producers and stimulate the uptake of inclusive and sustainable bio-based business models in the European primary production sector, considering regional & sectorial conditions. To do so, a network of COOPID Bioeconomy Clusters from 10 European countries has been created ad-hoc, involving a range of stakeholders: (a) primary producers, in cooperatives or associations, within agriculture, forestry & aquaculture, (b) industry, (c) public sector, (d) research & academia. We have already the commitment to participate of 73 entities. We will foster the deployment of innovative bio-based business models in the primary production based on a four-level knowledge transfer approach: -Selecting “Success Story Showcases” across different EU countries among the network which will be visited in person by the participants from the network - “COOPID ambassadors”- (level 1), -Organising workshops to be done by the “COOPID ambassadors” for sharing main highlights of their visit to the “success story” among their peer primary producers (level 2), -Carrying out interactive dissemination & communication engaging other target audiences (levels 3&4). Focus will be put on mobilisation of female and young producers as having a great potential to innovate yet being underrepresented in the primary production sector. Recommendations for primary producers, policy-makers and academia & research will be elaborated, fostering better understanding of different perspectives on bioeconomy, having a significant impact on a wide bioeconomy deployment in primary production, reaching a broad audience (estimated at 9,500 stakeholders).