Freight transportation is responsible for large share of total GHG emissions in Europe. So far, majority of companies have concentrated on their primary emissions and those caused by their energy use, while indirect emissions from e.g. logistics services have received limited attention. It is obvious that a systemic socio-technical change is vital. The business models for sustainable sourcing and offering multimodal low-emission transport chains are missing. ADMIRAL project aims to have a systemic socio-technical approach. The vision of ADMIRAL is to change the mindset to take the emission level minimization as the main target by providing tools for companies. The main result is the Admiral marketplace, which manages the whole supply chain infrastructure and related emissions. It also works as a channel for developers to distribute innovative and sustainability-focused solutions in EU. The marketplace will be demonstrated and piloted by ADMIRAL partners in 4 pilots: Portugal-Spain, Slovenia-Croatia, Lithuania and Finland. ADMIRAL is focusing on the following objectives: 1) Evolve seamless operation within supply chains; 2) Enable better utilization of current assets and infrastructure to decrease emissions; 3) Embrace systemic change towards sustainability with sustainable sourcing; 4) Develop and pilot solutions that have altogether energy and emission reduction potential. The marketplace will also work as an innovation platform for new services, as software and solution developers have clear guidelines to include the invented services to be available in the platform. The marketplace will improve the value of the B2B logistic platforms. The B2C platforms are dominated by non-EU companies, e.g. Google, but the dominance for B2B platforms is yet to be determined. ADMIRAL will make contributions to the expected outcomes and impacts of the work programme e.g. by aiming to reduce emissions more than 20% and improving transparency and resilience.