The objective of the DISCOM project is to co-create with the University Iba Der Thiam of Thiès a management science course in the distribution sector. It will enable the construction of Bachelor 3, master and doctorate courses (initial or apprenticeship) which will, in time, be open to a double degree with the partner establishment. This sector attracts foreign investment (e.g. Auchan, Carrefour, Décathlon, Kiabi) and presents important economic (job creation, local products commercialisation), societal (sustainable development, healthy consumption, inclusion of women) and technological (digitalisation, mobile) challenges. It responds to local needs prorities and promotes the professionalisation of training in the distribution sector (via work experience, internships, promotion of entrepreneurship, etc.). The ambition at the end of the PEA call is to ensure the employability of graduates, sustainability in retail sector, access of women to training and employment in the distribution sector and social inclusiveness. Both institutions have a strong experience in international partnerships which forms a solid basis for the success of the project. Finally, they have developed multiple partnerships with the socio-economic world (Auchan Senegal, ESTIVAL SA, the network of chambers of commerce, etc.) to anchor the project in reality and sustain it beyond the end of the PEA.