
Thrive Audience Development
Thrive Audience Development
1 Projects, page 1 of 1
assignment_turned_in Project2020 - 2022Partners:University of Leeds, Manchester City Council, British Film Institute, Salford City Council, Manchester Museums and Galleries Partner +13 partnersUniversity of Leeds,Manchester City Council,British Film Institute,Salford City Council,Manchester Museums and Galleries Partner,Manchester City Council,University of Leeds,MANCHESTER CITY COUNCIL,The Audience Agency,Museums Association,The Audience Agency,Museums Association,Salford City Council,University of Manchester,BFI,Thrive Audience Development,Manchester Museums and Galleries Partner,Thrive Audience DevelopmentFunder: UK Research and Innovation Project Code: AH/V00994X/1Funder Contribution: 780,349 GBPThis project brings together the Centre for Cultural Value, the Creative Industries Policy and Evidence Centre and a national consortium of researchers and partners to analyse existing datasets and conduct targeted empirical research on the impacts of the COVID-19 crisis on cultural organisations, practitioners and audiences. It will provide a clear national picture and identify immediate and longer-term implications for policy and practice. We will map and track the sector longitudinally over 18 months using a mixed-methods design to assess the extent of organisational exit and sectoral adjustment, as well as evolving cultural engagement behaviours amongst the public. We will use a workstreams approach to provide a holistic and nuanced analysis of the impacts of COVID-19 on the cultural industries. Workstream 1 will produce a meta-analysis of cultural sector surveys relating to COVID-19, bringing together the fragmented datasets observed to date, and developing a range of illustrative, representative case studies from the core sub-sectors of the cultural industries. Workstream 2 will examine cultural supply and demand in the digital space, incorporating a longitudinal tracking survey, social media analysis and analysis of content uploaded to an online community-based storytelling platform. Workstream 3 will analyse the impacts of UK policy responses and compare international policy responses. It will include a case study of a regional cultural ecology; examine impacts of intervention packages made available by the UK governments and funders; and convene a reference group of c.20 cultural industry membership organisations, trade associations, advocacy bodies, funders and policymakers.
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