Why is Gutenberg considered as the inventor of printing? Because he popularised a process, tailored at contemporary needs, taking advantage of a technical background and enabling a dramatic empowerment of knowledge sharing. XR2Tndustry will be the Gutenberg of XR. Tts priorities are: data privacy, empowerment, industrial relevance, openness. To this extent LNX, hardware platform carrier, gathered key partners alongside with UPV, project coordinator to address these issues towards an open platform: i) a research group (UPV) specialised in technological solution's acceptance, impact on workers delivering key insights in building the right platform, ii) a group of lawyers (LML) delivering key insights in ensuring GDPR compliance and related best practices, along with iii) companies excelling in developing compliant and relevant content, while mastering the technology (ALT, SSQ), iv) an expert partner in large scale delivery of VR/XR solutions (TKP) ensuring no hurdle impairs a full industrial empowerment, while industrial expectations and needs are brought by v) end users (FLX as partners and further through XR2Tndustry's Advisory board). Tn addition, FBA and FBC will provide a critical support in operating cascade fundings. These laters will empower stakeholders in technology structuration on XR platform, bring complementary insights on standardisation, and empower industrial users on the human-centric framework. Bringing XR to industry will be possible only when the full value chain is considered (knowledge holders, technology providers and integrators, distributors, end-users) as in XR2Tndustry. Moreover openness is key to enable empowerment, while not precluding partners' and third-parties' exploitation. XR2Tndustry will gather 9 partners, support 12 third parties, and through advisory board and clustering activities, will leverage impact all over Europe. The foreseen direct turnover is estimated at several hundreds M€, with even larger indirect impacts on end-users.

The grand challenge of this project is to create the basis for a paradigm shift in the way music is performed and experienced, by leveraging the new creative possibilities offered by the emerging Musical Metaverse. The consortium aims to achieve this ambitious challenge by means of i) a socio-cognitive breakthrough, by gaining a deep understanding of the emerging needs and concerns of contemporary musicians and audiences via collaborative design activities and neuro-physiological measurements; ii) a technological breakthrough, by developing radically novel concert platforms and devices that can exchange information among each other via ultra-reliable low-latency wireless networks, with privacy and security constraints; iii) a musical breakthrough, by creating novel concert formats that exploit the technological and socio-cognitive breakthroughs. This project uses an interdisciplinary methodology that combines Human-Computer Interaction, Engineering, Cognition, and Music, drawing from the scientific excellence of the partners. Industrial partners will provide know-how for proof of concept prototypes. Through this disruptive approach, the project will provide a pipeline to the technological development of a new class of musical interfaces and Musical Metaverse ecosystems, whose features will go substantially beyond current systems. The proposed approach aspires to effect a step-change in the design of musical interfaces and systems to musically interact online, resulting in a potentially high economic impact on the music industry. The envisioned technological advancements for the musical domain will provide key solutions for true real-time collaborative activities in the Metaverse in general. The project involves theoretical and experimental aspects, and is a high-impact endeavour from which basic science, EU industry and society can benefit.