STARHAUS has Moving from the DIY4U project (H2020), STARHAUS will design, test and validate 8 new hardware module prototypes for the existing DIY4U Manufacturing Demonstration Facilities (MDFs), to manufacture newly designed products for personalized fast-moving consumer goods. The project will focus on 4 new use-cases: pet food, fertilizers, beverage, breakfast cereals. STARHAUS will adapt technologies and design new services and processes in an interdisciplinary approach that involves: human centered design, social science impact and indicators, full technology cycle (hardware + software), creativity and arts, circularity and sustainability. The focus will be on sustainability and circularity, enabling the growth of efficient, effective, sustainable and stakeholder-aligned manufacturing methods through re-use, adapt, re-design and repurpose existing technologies as a value for the larger community. The project will be inspired by the New European Bauhaus, paying particular attention to regenerative design and regenerative and value-added manufacturing and adopting a Human-centric and participatory approach, with contributions from Social Sciences and Humanities (SSH), the project will promote collaborative models between domain experts, artists, and technology providers. Improved access to flexible production capabilities in decentralised environments, especially for SMEs will be ensured by FSTP and accurate promotion of collaborative models with domain experts, artists and technology providers. The STARHAUS approach will leverage creativity in interdisciplinary and artistic disciplines and offer a process model towards viable solutions. STARHAUS is focusing on delivering an impact inside modern consumer communities to propagate behavioral and technological changes that can reshape our lives. The consumption habits of modern consumers must change to adopt healthy and sustainable solutions that can be achieved at affordable prices without compromising quality.

DIY4U aims to develop and promote the adoption of collaborative production engineering approaches in the Fast Moving Consumer Goods (FMCG) sector. The concept is an extension of the format for paint customization at a DIY store where they can make any small quantity of any colour a customer requires. It focuses on particulate and liquid FMCG like detergents, cosmetics, food, etc. To limit the project’s scope, we will exemplify DIY4U with detergents and soaps as they are amongst the most complex FMGCs to formulate, represent 84.6 billion € market, and allow us to test DIY4U for both particulates and liquids. A key DIY4U differentiator vs. paint machines is the use of web-based portals to allow users to design their own products from home with a much broader range of performance attributes (than just colour) and then have these produced and delivered in a “designed for you” way. For example, DIY4U will enable a consumer to design and make a personal version of a washing powder with more stain power, or cosmetic (e.g. cream/foundation) that better matches an individual’s complexion. The lack of relevant digital infrastructure and efficient small-scale manufacturing facilities limits FMCG product personalisation/customisation. DIY4U will address the blockers of product customisation and small-scale manufacturing by developing an Open Innovation (OI) digital B2B/B2C platform and small-scale automated manufacturing machines (fablabs) for collaborative design and production of personalised/customized FMCG.