The European Union (EU) is the world’s second biggest producer of pigmeat and is the market’s largest exporter. In order to maintain an economically viable and sustainable pig industry, innovation is a key factor. EU PiG specifically aims to more effectively connect producers with the latest science, husbandry techniques and technologies from within their industry via fellow producers, academics and advisors connected through thematic and regional platforms. A unique consortium of 19 organisations has been brought together, representing 13 Member States that together account for 92% of the EU’s pig meat production and 89% of the EU’s pig herd in 2014. The EU PiG consortium represents a wide range of ‘actors’, including national and regional pig producer groups, researchers, rural development boards, innovation practitioners and SMEs. EU PiG will provide a platform for dialogue for the actors, facilitating the exchange of knowledge and sharing of innovative best practice.