"Partnership:Ceutí municipality, Spain. Local authority.Tranemo municipality. Sweden. Local authority.Lemvig municipality, Denmark. Local authority.Vzw Midwest Development, Belgium. Regional non-profit organisation.Colegiul Economic Buzau, Romania. Vocational school specialized in business administration and tourism studiesEkonomska Skola Braca Radic, Croatia. Secondary vocational business school.Exesios Ltd, U.K. SME company specialising in Branding, digital, and design projects.University of Almería, Spain. One of the youngest and most dynamic universities in Spain.Context/ background: Partners’ territories in this project and other rural areas in Europe face the same problem: population is decreasing, low educational level and a need for new market opportunities. Partners in this project think they could attract more people by creating jobs and working on a better image. Tourism offers a mixture of both.Objectives of the project: Participating municipalities and local SMEs in the tourism sector would work together with vocational schools, the University and the company expert in branding Exesios, to develop vocational skills by exploring already existing branding methods, and identify the most effective methods on a municipal level to strengthen the link between SMEs and the municipality with a special emphasis on SMEs with focus on tourism. This is to create employment and a more attractive local area where residents and tourists want to come and stay.Activities and methodology: Partners worked on four different topics which corresponded to four workshops hosted by different partners. 1. Global/ European/ national/ local scanning, with an emphasis on tourism apps. Ceutí.2. How do we see ourselves? How do others look at us? SWOT analysis. Lemvig3. Place branding. Roeselare.4. Local action plans on branding. TranemoAll workshops were aimed at learning the learners, being the first target group the staff members like local development professionals and teachers. During the meetings, a lecture and/ or a workshop on the topic was made by Exesios, which were recorded and are available on Youtube. The second target group are the students, SMEs, and other stakeholders trained and advised by the first target group.A fifth workshop was organised in Buzau, after having realised of the excellent work carried out by the two vocational schools from Romania and Croatia by involving their students in their territory promotion through the creation of promotional material and merchandising. The topic was the collaboration between local entities and vocational schools.All partners, as well as professionals from other destinations, have brought very good examples of tourism projects and place branding; so the University of Almería, together with Ceutí Town Council and the collaboration of the rest of partners, have developed an intellectual output: “Destination Branding. A compilation of Success Cases”, a useful toolkit which shows 16 mini cases presenting different alternatives to create and develop “place branding” strategies by tourist destinations, as well as an app guide with best examples of applications to promote local businesses, give information to tourists, make their experience unique and give visibility to your destination.Results and impact:Better prepared staff to train students, SMEs and entrepreneurs, with an increased knowledge on place branding and innovative tools applied to tourism, much more aware of the importance of involving local population in place branding processes and their role as local ambassadors, with a more strategic visionMore qualified and better prepared students for labour market raising their employability by improving their professional skills and making them more aware of the opportunities that the tourism sector offers.New and stronger local networks between local entities, SMEs, vocational schools and other stakeholders New international networks.IBRAVE movie which shows all partners explaining the project’s impact.Newsletters showing all the project process, local implementation and impact on participants as well as organisations.SWOT analysis, the intellectual output, IBRAVE website and youtube channel, new curriculum for the educational partners, local development plans on branding, promotional materials and merchandising created by students, Almería Summer Course ""Tourist destination branding for local development"", ""Economy everywhere"" (a course in Croatia, registered in School Education Gateway which is expected to be celebrated in October 2017)Longs-term benefits are: more attractive partners' territories, creation of employment in the tourist sector, better skilled staff, students, workers in SMEs."

"Context:Nowadays in a highly globalized world, territories are losing their identity, their intangible cultural heritage. Cultural heritage includes monuments, places, objects but also cultural traditions, oral traditions, knowledge, practices and skills in order to for example create traditional crafts (Source: UNESCO, What is intangible cultural heritage?""). Senior people own a knowledge about their municipalities’ history, skills used in creating local traditional crafts etc., which will disappear once they are no longer here. Our cultural heritage is something that differentiates Europe from other tourist destinations. The task is to put stories in an attractive and modern way with the use of technologies, in order to make Europe the preferred destination for both Europeans and tourists and enhance the cultural richness that is to be found. Objective:The objective of the project is to develop an innovative and available for everybody tourism product, by collecting cultural heritage from senior people and making possible intergenerational walks. This will enable citizens to share their videos about local places, local stories and so on through an app, while at the same time motivating the locals, the tourists, the senior people and the youngsters to become active and walk the itinerary - this will keep them healthy (healthy bodies, healthy minds) and socially active. Partnership: DGI Vestjylland (DGI), Denmark. Sport NGO. Ayuntamiento de Ceutí, Spain. Local authority. HOP Ubiquitos (HOPU), Spain. SME Colegiul Economic Buzau, Romania. VET-school. Gaziosmanpasa University (GOPU), Turkey. University. Stowarzyszenie Szansa dla Aktywnych (SDA), Poland. NGO. Graz Varazdin, Croatia. Local authority. Undertaken activities:The project consortium developed and worked with each other and with local stakeholders on subjects such as: - Formation and dynamization of intergenerational groups (how to create intergenerational groups, how to ensure a good dynamic, how and where to recruit the seniors for the project etc.)- Storytelling as a communication tool (once the seniors were recruited the focus moved onto how to prepare them for storytelling, what defines a good story, how to find the best local stories and how to prepare, design and present the story).- Designing cultural walks (with help from local collaborators and associated partners, all the partners designed walks and tested those walks with local stakeholders)- Co+Crew App/ Walk-a-story app was developed (the app was created and coded by HOPU, but all partners participated with their feedback in designing the app, adding new features, providing stories from their municipalities and creating local ecosystems). - Stories connect us to each other - handbook (the handbook was coordinated by GOPU, but all partners contributed with content). Some of the activities correlated to the handbook were: finding good examples where technology is used in order to promote products, places, countries etc., applying the toolkit on local stories together with local partners and document the results, etc.). Results and impact attained: The project was successfully implemented and the results and the impact can be seen cross sectors:- in the field of cultural heritage (preserving the knowledge of the elderly in Walk-a-story app, app that can for free be used by other countries, other organizations and municipalities across Europe)- Outcomes in the field of social services, sport and health (by creating activities addressing the three dimensions of physical, mental and social health) - Outcomes in the field of tourism (having a new product translated in partners' languages but also in English and French). The impact is also cross-sectorial, the process and the results reaching out to representatives from the VET sector, Health sector, sport organizations, NGOs, municipalities, tourist offices and other partners alike. - Municipalities learned about how to create intergenerational walks and convert them into an attractive product for citizens and tourists alike. - VET schools and universities. Teachers and their students learned how to build itineraries in their community, learned about available technologies in this field altogether with learning how to revive and use in the contemporary era ‘old’ knowledge and cultural heritage. - HOPU learned how to adapt their work to different users and countries.- DGI professionals learned new ways on how to promote physical activity by linking it with cultural values.- NGO’s professionals learned how to work with different target groups across society Longer-term benefitsSustainability is ensured through the Walk-a-story recorder (app), where citizens are trained through the available tutorials on how to create and upload their stories. The handbook also ensures longer-term benefits, by documenting our experiences, methodology and making available toolkits for storytelling."

Partnership:Ceutí Municipality, Spain. Local authority.Viborg Municipality, Denmark. Local authority.ALIAT, Romania. Leading NGO in the addiction field (alcohol and other drugs).Gmina Miejska Iława (Poland). Local authority.Iskenderun Youth and Education Association (Turkey). Non-for-profit Association with a wide experience with disadvantaged groups (including immigrants from Syria).Euro-Net (Italy). Not-for-profit association specialised in the realisation of cartoons, electronic games, videos, apps, movies...Public Health Institute of Varaždin County (Croatia).Context/ background: Partners in this project educate adults on healthy preventive measures. They feel parents lack parenting and social skills, they don't use digital media in an effective and safe way, they carry out too sedentary lives and do not spend enough time with their children. Too, educators lack enough tools and methodologies to reach parents and encourage them to carry out healthier lifestyles.Project objectives: Through this project, partners with different backgrounds and experiences have collaborated to develop innovative ICT tools and methodologies for adults’ educators to reach parents, providing them parenting skills, making them aware of the importance of carrying out healthier lifestyles and offering them activities and tools to achieve these objectives. During the whole project special attention has been paid to social inclusion in order to reach people with fewer opportunities.Target groups: The main target has been adult educators to which partners made available the intellectual outputs developed through the project. Ultimate beneficiaries are families, carrying out healthier lifestyles (especially those with children from 0 to 18 years old).Project methodology:The partnership has developed two intellectual outputs: -Grow Together the game: devoted to adults and children, through which families perform offline tasks and at the same time create healthy media habits, control the amount of digital media in our lives and spread awareness about healthy lifestyles, and good parenting.-Grow Together: an app aimed at adult educators to give them a modern tool in order to reach families so that they can get inspired to start carrying out healthier lifestyles. This app serves as a virtual parents’ school and has an agenda of healthy activities to do in your community.To get powerful tools, acceptable by citizens and find out the best way to manage them, partners have worked on different topics which were treated in the transnational meetings:1. Kick-off meeting in Ceutí (Spain)2. Communication/ working tools in Potenza (Italy).3. Social skills in Bucharest (Romania).4. Healthy Communities in Varaždin (Croatia).5. Media literacy in Viborg (Denmark).6. Development of the Guide for Educators in Iława (Poland)Each partner organising each topic led the work during that semester. Topics were distributed according to each partner expertise. Social inclusion was treated in a transversal way in every step of the project, a work led by Iskenderun Youth and Education AssociationResults and impacts: Very powerful tools and materials for educators addressing parents and families on health issues have been created: the app and e-game Grow Together, a Guide for Adult Educators with partners’ best practices explaining SPAHCO methodology and how to adapt it to other territories, a leaflet on Healthy Media Habits, a Toolkit for the Immigrant, the story to promote healthy eating habits “How Gulliver got ill in the land of Lilliputans”.The great advantage of these tools is that they have been tested in 7 different countries, evaluated and improved. All intellectual outputs are totally transferable to other territories and available in 8 languages (English, Spanish, Danish, Romanian, Polish, Turkish, Italian and Croatian).This project has had a great impact on participants, organisations, adult educators and families, helping them to carry healthier lifestyles.Sustainability of this project is assured since these tools will be used in partners' organisations day to day work.