Roads4All orchestrates a transformative shift in traffic safety culture across Europe through a holistic, multi-level approach targeting individual, organisational, and institutional levels. Conceptualising Living Roads, we co-design, implement and evaluate a comprehensive and tailored set of real-world, theory-informed, context-specific, and culture-sensitive road safety interventions in 5 diverse settings. Our approach centres on continuous engagement with all key stakeholders, ranging from school communities and road users to enterprises and authorities, establishing continuous consultation, collaboration, and feedback. Drawing on evidence-based tools we develop, such as the Roads4All model, framework and decision support toolkit, our interventions leverage both theoretical and empirical insights. We drive change to influence attitudes and promote safe behaviours by innovating with open schooling and Cultural & Creative Arts and experimenting with advanced technologies. We educate, increase awareness building readiness for change, cultivate empathy and co-existence on road, and recommend safe organisational practices. Ultimately, we create guidelines, a roadmap for change and suggest policies towards institutionalisation of traffic safety culture. By integrating strategy and practice, we seek to develop essential values and norms that support a robust traffic safety culture. With a special emphasis on youth, we aim to address high-risk groups and promote long-term behavioural change. Our diverse consortium, consisting of 14 partners from 8 countries, and our consultation structures at national, EU and international levels, bring together a wide range of expertise across EU and beyond, ensuring the replication and sustainability of Roads4All results in various cultural and contextual settings, and paving the way for a traffic cultural transformation that is aligned with targets for climate, health, and more.

Traffic safety is an issue of the biggest importance for all countries. Hence, the main task of the society in this regard is to create a favorable environment for safe traffic. It is not sufficient to prepare people to participate in the traffic, but it is necessary in the regular school system to solve the issue of training of professional staff with appropriate competences in the field of traffic safety.Mission of activities in the field of traffic safety represents a reduction of fatalities, injuries and economic losses that occur in traffic accidents. Therefore, in order to develop a functional system of traffic safety, it is necessary to improve education, technical innovations and equipment, infrastructure, information and technological systems based on EU standards, constantly strengthen the personnel competencies by education and trainings and enforce introduction of traffic safety topics into curricula at all educational levels.This project is a concrete response to identified shortcomings in the field of traffic safety. Within the scope of the project existing curricula will be improved and new curricula will be introduced at undergraduate and master level within WB partner HEIs. Also, inclusion of non-university partners will enable training of experts and awareness raising activities.Expected impact includes education of new generations of students in accordance with the best EU practices through modernized and improved curricula, introduction of new practices by traffic experts in accordance with new legislations in WB countries.