The E-SHAPE proposal is driven by the need to develop operational EO services with and for the users and to create a conducive environment whereby the strengths of Europe are exploited towards addressing societal challenges, fostering entrepreneurship and supporting sustainable development. The proposal objectives are 1) to develop operational EO services with and for users active in key societal sectors; 2) to demonstrate the benefits of the EO pilots through the coordinated downstream exploitation of EO data and the utilization of existing EO resources; 3) to promote the uptake of pilots at national and international scale, across vertical markets (private and public) and amongst key user communities; 4) to enable the long-term sustainability of the numerous pilots, their penetration in public and private markets and support their upscaling; 5) to increase uptake by raising awareness on the solutions developed through tailored and well-targeted communication, dissemination and outreach activities. The proposal aims at setting-up and promoting a sustainable organization dedicated to users’ uptake of European EO resources, building on Copernicus and GEOSS through the development of co-design pilots (i.e. application-oriented products, services or solutions) built on a user-centric approach and delivering economic, social and policy value to European citizens. It has also the ambition through the development of 27 pilots organized in 7 showcases to deliver information that will also contribute to the three GEO engagements (SDGs, Paris Agreement and Sendai Framework).