Indonesia, the main target area of this project, is a rapidly growing economy with an annual growth rate of around 6% in the last years. The Government of Indonesia sees the development of the country in the processing of natural resources and has called in international companies to help to industrialize the country. Industrialization can show success within a few years only with special commitment from the education sector.Based on the needs analysis made in Indonesia by INDOPED project partners, a number of challenges related to higher education have been identified. In most universities teaching still seems to be based on a teacher-centered approach. Students don’t get enough contacts with companies during their studies. Therefore there is a great need to modernize Indonesian pedagogical practices to meet the requirements of working life.The overall aim of the INDOPED project is to raise the teaching capacity of Indonesian University teachers that they will be enabled to bring the Higher Education to the European standard. Teachers should be able to compete in the league of World Class Universities, as Indonesian University rectors have written in their objective agreements with the Indonesian Ministry of HE. The quality of teaching is considered the major factor towards modern and competitive higher education. We see that teachers role should be more like a mentor and facilitator of learning, not a teacher in the traditional meaning. We strongly believe that active University-enterprise cooperation, which gives students more possibilities to enhance their competencies in real working life situations, is a key for more efficient as well as cost-effective higher education. During the INDOPED project we shall test and adjust European active learning practices and embed the most valuable ones into the structures of Indonesian partner universities. Effective dissemination will make the results available for Universities ASEAN wide.

Teacher-centred teaching and learning has strong roots in Indonesian education and conventional learning methods are still prevalent in most of Indonesian Universities. In Thailand, higher education organizations can’t attract new students in proportion to their existing structures and resources. Higher education is the efficiency enhancer and acknowledged prerequisite for the economic success of a country. Therefore, it is obvious that Indonesian and Thai higher education should meet better the international standards and needs of the society.In modern business-to-business (B2B) environment, companies are not competing against each other’s but instead the competition is done in between of different supply chains and value networks. Higher education graduates can’t rely on old business models; they must be armed with the mindset and competences needed in modern international businesses. B2B sales is a growth accelerator but it has not been given the appreciation it deserves as a profession, neither a stable position as in higher education.The main aim of the SEASAC project is to strengthen South-East Asian Universities’ capability to provide highly skilled B2B Sales professionals for the emerging international markets. In the project, we will utilize existing European knowledge and experiences in developing a pedagogically rich concept for the cooperation of Universities and companies in the sales education. Best practices from Europe will be matched with Asian sales cultures.A concrete tangible output will be a South-East Asian Sales Competition concept, consisting of International B2B Sales Course and South-East Asian Sales Competition Finals event. These novelties engage companies to the University level Sales education in its all phases: planning, implementation and assessment of students’ performance. In addition to core partner countries, concept will attract Universities from other South-East Asian countries during the implementation of the project.