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Fisheries Research
Article . 2022 . Peer-reviewed
License: Elsevier TDM
Data sources: Sygma; Crossref
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Consumer perspectives on coastal fisheries and product labelling in France and Italy

Authors: Zander, Katrin; Daurès, Fabienne; Feucht, Yvonne; Malvarosa, Loretta; Pirrone, Claudio; Le Gallic, Bertrand;

Consumer perspectives on coastal fisheries and product labelling in France and Italy

Abstract

Abstract The term ‘coastal fisheries’ designates a form of fishing which is under heavy pressure due to competition by large-scale high sea fishing. Setting up markets for seafood from coastal fisheries might offer possibilities of product differentiation when appreciated by consumers. The aim of this research is to analyse the potential of marketing seafood from coastal fisheries by investigating consumers’ perception of coastal fisheries and their attitudes towards a label for coastal fishery products in France and Italy. This research combined qualitative (focus groups) and quantitative methods (online survey) in two different steps. ‘Coastal fisheries’ were mainly perceived positively, as they provide fresh products, and are healthy and important for coastal areas. Although opinions on labelling in general, and on coastal fisheries specifically, varied widely, about 70% of the respondents were in favour of a coastal fisheries label. The willingness to use a coastal fisheries label increased significantly when domestic origin, high-quality products, eco-friendliness, support of local/coastal communities and artisanal fishing practices were part of this kind of label. It is concluded that using a label for communicating the origin coastal fisheries appears to be promising for the two study countries: France and Italy. A prerequisite for the success of this kind of approach is that the seafood products must fully comply with consumer expectations, as they are of domestic origin, be of very high product quality and fished in an artisanal or eco-friendly manner.

Countries
France, Italy, France
Subjects by Vocabulary

Microsoft Academic Graph classification: media_common.quotation_subject Fishing Artisanal fishing Product differentiation Focus group Fishery Competition (economics) Quality (business) Business Product (category theory) Product Labelling media_common

Keywords

Coastal fisheries, Consumer behaviour, [SDV]Life Sciences [q-bio], Aquatic Science, Settore SECS-P/06 - Economia Applicata, Sustainability, Labelling, Fishing

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    influence
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    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    3
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Top 10%
Average
Average
Funded by
EC| SUCCESS
Project
SUCCESS
Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the european Seafood sector
  • Funder: European Commission (EC)
  • Project Code: 635188
  • Funding stream: H2020 | RIA
Validated by funder
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