The global sports industry is diverse, fragmented and rapidly changing, it is also a large industry and an early adopter. It comprises numerous different sectors and therefor relies on innovation and technology that spans many disciplines. This diverse range of technology disciplines however slows down the innovation process. Cross-sectoral cooperation could accelerate the entrepreneurial behaviour and improve the innovation climate. Effective knowledge transfer however is inhibited by differences in culture and language between industry and academia. This also hampers academic staff to educate students with appropriate transversal skills. The rapid changes in the sports industry are not always mirrored in the relatively static provision of sports engineering education. The specific problems/challenges that this project will address are therefor as follows;1. How to provide the sports industry with appropriate life-long learning solutions?2. How to enable cross-sectoral cooperation in the sports industry?3. How to improve the fit between current HEI curricula and the sports industry?4. How to reduce the cultural barriers between HEIs and sports industry?The project A4SEE will deliver three significant project interventions to address these challenges.1. Creation and delivery of Joint Learning Activities (Industry Collaboration Experience, Special Topics Week and Innovation Marketplace)2. Creation and delivery of Open Online Courses (Sports Engineering Basic, Advanced and Professional Courses)3. Creation and delivery of Innovation Fellowships on sports innovation and emerging technologies. (Academia to Industry, Industry to Academia and Student to Industry)A4SEE Symposia and an on-line platform will be established as dissemination activity. These symposia and the platform will allow students and sports industry employers to connect by means of: Company Presentations, (Technology) Demonstration Market and Academic Insights.