Big Data will have a profound economic and societal impact in the mobility and logistics sector, which is one of the most-used industries in the world contributing to approximately 15% of GDP. Big Data is expected to lead to 500 billion USD in value worldwide in the form of time and fuel savings, and savings of 380 megatons CO2 in mobility and logistics. With freight transport activities projected to increase by 40% in 2030, transforming the current mobility and logistics processes to become significantly more efficient, will have a profound impact. A 10% efficiency improvement may lead to EU cost savings of 100 BEUR. Despite these promises, interestingly only 19 % of EU mobility and logistics companies employ Big Data solutions as part of value creation and business processes. The TransformingTransport project will demonstrate, in a realistic, measurable, and replicable way the transformations that Big Data will bring to the mobility and logistics market. To this end, TransformingTransport, validates the technical and economic viability of Big Data to reshape transport processes and services to significantly increase operational efficiency, deliver improved customer experience, and foster new business models. TransformingTransport will address seven pilot domains of major importance for the mobility and logistics sector in Europe: (1) Smart High-ways, (2) Sustainable Vehicle Fleets, (3) Proactive Rail Infrastructures, (4) Ports as Intelligent Logistics Hubs, (5) Efficient Air Transport, (6) Multi-modal Urban Mobility, (7) Dynamic Supply Chains. The TransformingTransport consortium combines knowledge and solutions of major European ICT and Big Data technology providers together with the competence and experience of key European industry players in the mobility and logistics domain.

While Europeans can track and understand their personal transport emissions, they have little to no information regarding the impact of their online shopping deliveries and returns. This is due to a mix of challenges, including the complexity of calculating emissions across the e-commerce supply chain, and the limited regulatory levers public authorities have to influence greener practices. To overcome these challenges, GreenTurn brings together a diverse range of e-commerce stakeholders to co-create zero-emission logistics solutions, provide sound and transparent information on e-commerce footprints, and enable more sustainable delivery and return choices. The consortium comprises 14 partners from 7 different countries, and is further complemented by its Stakeholder Advisory Board, activated during key project moments. GreenTurn uses design thinking approaches to develop solutions which bridge between behavioural interventions (including incentives, nudges and gamification) and delivery and return options (such as time windows, in-store pick-ups and returnable packaging, among others). To test solutions, GreenTurn implements 5 complementary pilots involving 1 LSP, 1 marketplace provider and 1 retailer - as partners, and >8 LSPs, >3 marketplaces, >7 retailers - as stakeholders. Through the involvement of significant and diverse companies, the project has potential to reach and raise awareness among >30M e-commerce consumers from 5 countries: Poland, Spain, France, Greece and Austria. Advanced logistics systems allow the five pilots to offer, on average, 82% of delivery and return options as zero-emission. Besides, the GreenTurn pilots will touch upon social sustainability aspects too, for both customers (e.g., physical and digital accessibility), and e-commerce logistics employees (e.g., work conditions, market reintegration, etc.) Together with its public authorities, GreenTurn will translate results into policies that can secure uptake and long-term impact.