Globally, tourism sector is one of sectors the most impacted by the COVID-19 pandemic. Due to this and concurrent crisis such as the climate crisis, Ukraine-Russia war, energy, tourism sector is under great transformation. In 2021, tourism accounted for 6.1% of the global GDP contribution - compared to 10.3% in pre-COVID times, forecasting to return to 2019 levels only by 2025. Furthermore, in the last two years lockdowns and the energy crisis have heavily affected work-life, leisure, and recreational patterns of EU citizens, bringing significant changes to daily routines, new demands for sustainability and nature-based tourism. To face these problems and yield these new opportunities the sector needs to radically innovate, while keeping local communities and the environment at the core of its strategies. However, the sector lacks specific interdisciplinary and governance skills that generally refers to “sustainable tourism destination management” (STDM), while HEIs and VET are currently lacking training that foster the ability of young students, professionals, public officials to solve sustainability & innovation challenges. Therefore, WeNaTour aims to increase the capacity of HEIs, VETs and businesses to integrate research results, innovative practices, and digitalisation into a first-class educational offer to foster sustainable tourism and its principles while supporting the creation of new products and services on two emerging markets: (1) company welfare, and (2) nature-based tourism for health and well-being. It will do so by facilitating the co-creation of knowledge, developing high-quality multidisciplinary training among EU networks of HEIs, VET and businesses active in sustainable tourism. WeNaTour will actively work across Italy, Romania, Austria, Ireland, Germany and the Netherlands, while developing a wide international Alliance on Sustainable Tourism to replicate and exploit results and lead to sector transformation and long-lasting impacts.